$9 900 in one month with Erexol on FB in Italy
Hello everyone This is Maxim from the SALT team. Today I will share the experience of my first launching to Italy.
Offer: Erexol
AP: LuckyOnline
GEO: Italy
Source: FB
Promo period: from 07/23 to 08/23
Leads: 907
Approve: 30.43%
Spent: 5 900$
Received: $9 900
ROI: 67.8%
The technical part
Cards: Brocard
Tracker: Keitaro
Account: Setup FARM passed ban on advertising activities+ FP passed ban on advertising activities+TREND 250
For the tests, we started with default shells: there were porn, news and medical ones.
The first week we launched promos at 0 to collect statistics. Then we turned off porn and the news approach. The reason: the porn CTR is higher, but the approve is noticeably lower, the news content did not work at all — it had the worst indicators. Unfortunately, I can’t show shells and creos — now they work for other geos.
As a result, there was a medical shell. We began to bring it to good indicators + we found a local urologist, who from time to time flashes on TV in a show like our Malysheva.
For creatives, a commodity approach was used: the remedy package, an unobtrusive background, the text of several competitive advantages in short abstracts.
The creatives have been blurred by the LuckyOnline team in order to ensure the non-proliferation of content in the public domain. You can get it by writing to our manager Polly.
When setting up the advertising campaign, it was aimed at an audience of 44+ men according to the 1-5-1 scheme. Meanwhile, I added duplicates of ads and disabled those that play worse.
I started with a budget of 50 per adset, adjusting budgets during the work.
First, I chose a auto rate and an adset budget, each started with $50. Then the budget was regulated, and if it worked bad, new adsets were created.
What is the result?
For the first bay of the Italian geo, the result is quite sane. We spent $5900 and received $9900, the ROI was 67.8%. And, probably, the most pleasant thing is that in a month we carried out a lot of analytical work during which we developed an excellent bundle for further scaling. The setup is working, the account is still alive and is currently spinning in ROI 100+.
The proves are here:
Why haven’t you worked with this geo before? We just didn’t get around to it somehow. Looking at the results, I recommend that you also try this category on Italy in LuckyOnline. Excellent conditions and a high percentage of approve. By the way, if you need ready-made conversion slots for this and other European geo – contact the LuckyOnline team. With experienced FB and Google webs, the guys share ready-made bundles and examples of creos from native sites. You can get it by writing to our manager Polly.
