$11 884 in one month with Insulevel on FB in France
Initial Data
Offer: Insulevel
Traffic Source: Facebook
GEO: France
Campaign Period: 10/06/2023 – 11/14/2023
Total Leads: 3 116 (valid)
Approved Leads: 984
Ad Spend: $17 639 (at the time of writing)
Revenue: $29 404
Profit: $11 884
ROI: 66.69%
Average CPL: $5.66
Some accounts achieved CPLs of $3.50–$4.00 during the campaign.
The average approval rate was 31.62%, which is typical for diabetes-related offers across GEOs.
Resources and Technical Setup
Anti-detect Browser: Dolphin{anty}
Accounts: Autoreg accounts with a $50 limit, scaled via FB tool automation.
Proxies: IPv6 and IPv4 are matched to the account’s GEO.
Cloaking: Keitaro with country-based filters. Traffic was filtered as follows: bots directed to the white page. GEO-specific traffic sent to the black page.Device type set to mobile. Any other traffic was redirected to the fallback flow.
Domains: .com, .org, .online, .store
Hi, LuckyOnline is on the line! Today, our partners from the Nutrakill team are sharing their case study.
After reviewing Facebook’s ad library and manager Olga’s recommendations, we chose to run Insulevel as the offer.
Pre-landers
We used a pre-lander from the LuckyOnline affiliate program, slightly modifying its visuals by adding real photos, images of diabetes complications, and a different doctor’s image.
The pre-lander employed multiple approaches:
Product-Focused Approach: This is especially effective for promoting nutraceutical offers. The pre-lander showcased the product name, packaging, and key health benefits. Additionally, a time-limited discount was displayed to create urgency and encourage purchases.
Expert-Based Approach: Featuring a doctor’s image and professional commentary, this method conveys reliability, effectiveness, and safety, fostering trust among potential buyers.
Patient Testimonials: Positive reviews from patients were included to build credibility. Testimonials encourage potential buyers by creating a sense of assurance: “If it worked for others, it will work for me too.”
Consequences of the Disease: This approach resonated strongly with the target audience by highlighting not only current symptoms but also the serious long-term complications of untreated diabetes. This fear of future consequences often prompted users to act and purchase the product.
Campaign Execution
Ad Setup in Ads Manager: during testing, we identified the most effective targeting: Men and Women aged 45+.
The main campaign followed the standard 1-3-1 structure: 1 Campaign, 3 Ad Sets, 1 Ad per Ad Set, budget per Ad Set: $15–$20.
This budget provided optimal audience engagement. The 1-3-1 scheme has consistently proven effective for our media buyers after testing numerous alternatives.
As for creatives: different approaches were used, namely – medical, news, product – with images of jars with the drug, as well as an approach with photographs of the consequences of advanced diabetes. Two approaches showed the best results: photographs of the drug itself and the consequences that people face with severe forms of diabetes.
Below are a few examples of the creatives we used:
Creatives have been blurred by the LuckyOnline team to prevent unauthorized distribution. You can get it by writing to our manager Polly.
Over time, we faced an increase in CPL. To combat this, we updated creatives within the same approach categories to keep them fresh and engaging. This strategy helped reduce CPL to acceptable levels.
In addition to everything else, we also used automated rules to manage our campaigns effectively. These rules:
• Turned off ad sets when the target CPL was exceeded.
• Reactivated ad sets when lead volumes improved and performance aligned with our targets.
Statistics and Finances
Below are screenshots of campaign statistics from Facebook accounts:
• Currency: ARS (average CPL — 5.05)
• Currency: VND (average CPL — 5.13)
• Currency: PEN (average CPL — 5.16)
Additionally, we include screenshots from the LuckyOnline affiliate program dashboard. Since we ran two campaigns, we’ve attached screenshots for both.
Conclusions
What insights did we gain from this test period?
• Overall, Insulevel is a viable offer with good potential for scaling. We are actively exploring and testing new approaches.
• The most effective strategies were:
1. Product-based approach: Creatives showcasing the product’s packaging, properties, and features performed well. This approach builds trust, as potential buyers see the product clearly and understand it’s a tangible, real solution rather than something vague or questionable.
2. Problem-focused approach: Creatives highlighting the potential consequences of untreated conditions also performed strongly. This strategy creates an emotional connection, motivating users to take action and purchase the health product to avoid negative outcomes.
Team Tips for Improving Conversions and Reducing CPL
• Creative Development
Focus on familiar elements for diabetics, such as insulin syringes (note the potential for rejection) or glucose monitors. Use texts with triggers like:
“90% of diabetics don’t know this…”
“Read this post before it’s deleted: sugar drops to 4.2 mmol/L”
“Diabetes’ biggest enemy found: sugar will drop to 4.2 mmol/L.”
Keep creating new creatives frequently. This helps maintain an optimal CPL as performance fluctuates.
• Scaling
When scaling campaigns, we recommend using automated rules. These help you manage CPL and avoid going over budget.
• Comment Moderation
Read and check the comments under your ads. As a rule, more than 90% of them say: “liars, stop deceiving people”, “don’t believe them, it’s not true”. Automated tools can help with moderation, and there are plenty available in the market.
If you’re interested in testing France or other European GEOs with various offers, LuckyOnline has a wide range of proven funnels, pre-landers, and creatives. They’re happy to share them with experienced affiliates. You can get it by writing to our manager Polly.
